The Network is gaining force year after year like advertizing support. This year nine of each ten advertisers they have increased his investment in Internet and the data for the next years still appear more favorable. According to the European Association of Interactive Announcements between 2010 and 2011 a growth of the investment is anticipated on line of 20% of annual average.
And if the number increases for the publicity in Internet they are the traditional means those that are suffering lowered. Television, cinema, press, radio, outer publicity,… they are the great losers in this battle with losses of until 27.9% for the television or 63% for the great screen.
These data do not do more than to demonstrate than the new technologies have changed our life. New habits and customs, new forms of leisure, new formulas of consumption,… To see your favorite series in Internet the day that you want and to the hour who you want, to read the press on line instead of to lower to kiosco to by the newspaper or buying the Christmas presents from the sofa of your house is only some of the examples of the possibilities that the technology puts to our reach.
The consumer no longer is the typical one and every time he spends more time in Internet, like majority supplier of leisure, consumption,… The companies are not of backs to this they consider and it in the planning of its actions of marketing since every time they destine more resources to this means, that not only are more cheap but also that allows infinite possibilities of segmentation.
And if no, that asks it social networks to it that program customized publicity based on the preferences established in the profile of the user, thousand of contents specialized in blogs and pages Webs, new tools like Spotify which they allow the consumer to listen to the radio the letter… In Internet the user is the one that sends envelope what is what wants and does not want to see and the companies that have access to which this demand and stops demanding they have an infinite field on which to work.
The publicity on line offers great possibilities of segmentation that allow to approach of another form our objective public carrying out a customized publicity of an incomparable effectiveness with other means. Therefore, it is possible to hope that the marketing budgets continue betting more and more by the publicity in average digitalizes and the numbers continue increasing for next exercises.
Source: foromarketing.com
