According to Martin Lindstrom, North American gurú of marketing research that has popularized the term neuromarketing, in his best to seller Buyology, after analyzing the mental activity of 3,000 volunteers by means of escáneres and techniques of magnetic resonance during three years, has obtained the following conclusions: that sex is counter-productive in the announcements, because is relaxing of the mark; that the messages of the tobacco small boxes that notice that it has injurious effects accentuate the desire to smoke; that the logo of the most successful companies stimulates the same cerebral zone that the religious symbols; and that product product placement, inclusion in films or series of TV, practically has null effects.

This news, obtained of the Very Interesting magazine, contributes a criterion that we have considered of interest for our readers.