Heineken Spain, under its mark Shandy Cruzcampo, has developed during the past month of August an action of sampling in the locality of Ibiza to offer the gratuitous tasting of Shandy (beer with flavor to lemon) in tin format of 33 CL, for all the passengers of the boat that realizes the Ibiza-Formentera-Ibiza line.

This boat was completely vinilado and customized with the materials of the promotion.

A group of stewardesses, identified with the uniformity of Shandy with the aim of hitting the public and to catch all their attention, interacted with the passengers offering the tasting and granting coupons “Rasca and Gana” with the possibility of gaining numerous prizes totally free.

The stewardesses animated and offered the gratuitous tasting to all the passengers during the action, four week ends of the month of August.

More than 4,000 people majors of 18 years they proved the beer in the course of the action.

Source: Aplus Field Marketing