Aplus Field Marketing has started up a campaign of Field Marketing for Motor MINI-BMW Moncloa in order to present the mark MINI. Through the MINI campaign it has managed to connect with the public to present his last new features.

In a as competitive sector as the one of the automotion, without a doubt the Field Marketing appears like the most effective solution before the indifference. From conventional, direct, bold and little fresh a method the campaign of Field Marketing of MINI-BMW has looked for the interaction with the public. For it was chosen to develop a campaign based on the presence of the mark in the street, to draw attention of the pedestrians in zones strategically chosen.

A direct and aligned campaign with the values of the mark. It consisted of the distribution of promotional trays with coffees, of zones of great affluence of managers, industralists and executives. The MINI mark looked for the contact, from the invitation and the delivery of pommings (especially designed with the silhouette characteristic of a MINI ones), to draw attention on its mark. The process was simple, after giving good morning, anfitrionas of MINI prepared the material to give, a coffee, pomming and a sticker.