Beaches filled with people, hotels with the complete poster of and wagon clogged have been the general tonic in the past May bridge. There will be people who even wonder themselves where the crisis has been left, if they forgot it outside his suitcases. This invited to me to reflect, and I realized of which he was one of the first symptoms of a book crisis, that is to say, a crisis that follows the landlords perfectly.

If everything continues like until now, I augur (and it is not it has seen because it in my crystal ball, that to have I have it…) that it will be in autumn when the crisis is made much more it patents. The return of vacations of summer, the payment of text books and the vacacional depression post will be the detonating of the deep economic slowing down. Psychologically it is necessary to be preparations, cannot take to us with the changed step, because a positive attitude will help the company to confront the crisis of efficient form.

To motivate to the Equipment of Sales becomes one of the main challenges, the companies that manage to stimulate and to imply emotionally to its Equipment they will have important tricks to favor. A positive mentality at time of crisis gets to make “miracles almost”. It is already known: “where there's a will, there's a way”.

And if a positive attitude is vital, we begin to preach with the example, make a Commercial Audit to our Force of Sales and observe if we have all the tricks to our favor. The clients continue buying, you want to be in the first positions when in 2010 he begins to bloom the economy again or want quedarte suspended? The book of how facing up successfully to a crisis it is what indicates… Now the ball is on your tile roof.

RAFAEL MUÑIZ