Up to here there are detailed the different types from more important strategies adopted by the companies to reach its objectives of marketing.

We could define more types of strategies, according to the commercialized product class, according to the company tries to secure its objectives, etc.; however, which we cannot stop mentioning is that a same objective can be obtained through different strategies, and that the same strategy does not provide always the same results. Everything is going to depend on the type of company, the moment at which the strategy is applied and on the equipment carries out that it. Here we will have the key of the success.

Once we have adopted the suitable strategies more for our company we have applied and them, we must evaluate them through the adjustment criteria, potential validity, consistency, possibility, vulnerability and results.

Once the strategy has been evaluated, we must come to its implantation; this step supposes to turn the plans into specific actions in order to reach the pre-selected targets. For it the company needs an suitable organization to whom it is due to coordinate, to motivate, to manage and to control.

Finally, we must establish controls to the strategy or adopted strategies, since in this way we assured the fulfillment the objectives established in the marketing plan. The control process implies the measurement of the results of the conducted battles, the diagnosis of the degree of fulfillment of the pre-selected targets and, finally, the adoption of cogoverning measures and, by all means, not to forget:

Globalisation. “It thinks global acts apparently local” is the motto will serve that to mark us the enterprise directives, independent of the markets where we act.
Concentration. Great alliances between the companies will exist, either are indifferently off line or on line. The prohibition has been abierto to realize acquisitions and unions to be able to compete.
Commercialization. New commercial equipment and Internet will mark you rule different from behavior in front of the client. The success will be of which they offer perfectly differentiated the added value from the product.
Client. The client has become by own right the front sight of all the companies, his loyalty towards the product and to the company she will be one of the main activities of the marketing department.
Communication. No longer it is enough with being it, but it is necessary to seem it, of there the protagonism of the marketing of perceptions.
Analytical. The decision making will have to carry out through professional analyzes of the moment to avoid therefore “the pendular effect” that has reigned lately.
Segmentation. The present tendency happens to try to divide or to segment the market in the greater number possible of types of clients, having like paradigm to arrive at one to one.