Not even the first textile group of the world, Inditex, has remained immune to the crisis, and proof of it is the closing of more than average dozen of stores of its Zara standard in which we took of year. The collapse of the consumption and the excess of supply have done that the group puts in revision its network of establishments, closing those premises that are next to others of the same mark or whose location was less profitable. In spite of it, the most prestigious standard of Inditex has known to react in time, transforming into many cases its Zara stores in Lefties to compete with the great chains fashionable low COST. Thus, from February of 2008 the Lefties establishments have happened from 50 to almost 80, with a strategy of pricing that reduces the prices considerably and offers discounts of until 60%.

The diversification and adaptation to the changes of market are action that the companies would have to accept to leave windiest possible the present economic and commercial decay. The flexibility of Zara and its capacity of reaction would have to serve like model for the rest of companies